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How to Engage your Audience by Disrupting Them


 

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I can hear you all calling out – “Why should I disrupt my audience when I’ve worked so hard to attract them?”

That’s a good question. To answer that, we have to have a look inside our own brain.
 

Vision is our dominant sense with one third of our brain dedicated to the processing of visual information. The fact is we see with our brain, not just our eyes.

 

Now the problem is that our conscious minds can process only a limited amount of visual information from the environment – so it works on a need-to-know basis.

 

That means that when we see things that fit our expectations, we don’t have to think about them and they become unconscious. The brain is hard-wired to ignore the old and only focus on the new.

 

So therefore any kind of movement or something unusual that we don’t expect captures our attention and it is when we focus our attention that we consciously become engaged .

 

This sets off a neurobiological process and our brains releases of dopamine that makes us feel good and helps us to learn. And this is the very core of our survival.

 

So in your next video, look at ways to engage your audience by distracting them.

 

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Gerry Tacovsky
Video Marketing Strategist
Vimaco

 

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